Green House

A Case Study on Green House’s Remarkable Rise in Domain Rating (DR) and Domain Authority (DA)

With a commitment to providing health-conscious consumers with premium plant-based beverages, Green House aimed to enhance its visibility in the digital landscape. The company approached us with the goal of improving both Domain Rating (DR) on Ahrefs and Domain Authority (DA) on Moz.

Client Overview

Company: Green House

Website: https://www.greenhouse.ca/

Industry: Plant-based Juices

Location: Toronto, Canada

Initial Assessment

Domain Rating (DR): 22

Domain Authority (DA): 22

Challenges

Limited online visibility

Low DR and DA impacting search engine rankings

Ineffective content strategy

Minimal backlink profile

Strategy

Content Optimization

Conducted a thorough content audit to identify gaps and opportunities.

Created high-quality, engaging, and informative content focused on plant-based nutrition, health benefits, and lifestyle.

Implemented on-page SEO strategies to optimize existing content for relevant keywords.

Backlink Building

Developed a robust backlink acquisition strategy to build authoritative and relevant links.

Actively pursued partnerships with influencers, nutritionists, and health bloggers to secure quality backlinks.

Utilized outreach campaigns to connect with industry-related websites for guest post opportunities.

Technical SEO Enhancements

Addressed technical SEO issues, including website speed optimization and mobile responsiveness.

Implemented schema markup to enhance search engine understanding of the content.

Implementation

Content updates and optimization were carried out regularly.

Outreach campaigns for backlink building were consistently executed.

Technical SEO enhancements were implemented incrementally.

Results

Domain Rating (Ahrefs)

Initial DR: 22

Initial DR: 41

Increase: 19 points

Domain Authority (Moz)

Initial DA: 22

Final DA: 33

Increase: 11 points

Search Traffic

Organic search traffic increased by 39% over the course of the campaign.

Site Visitors

Monthly website visitors increased by 28% post-implementation.

Conversion Rate

Conversion rate improved by 13% as a result of targeted content and enhanced user experience.

Online Leads

Online leads surged by 23%, demonstrating increased interest and engagement.

Brand Visibility

Achieved top rankings for key industry-related keywords, enhancing brand visibility in search engine results.

Conclusion

Green House’s strategic approach to improving Domain Rating and Domain Authority led to a substantial increase in online visibility, search traffic, and overall brand recognition. The collaborative efforts in content optimization, backlink building, and technical SEO enhancements contributed to a remarkable growth trajectory. The significant rise in both DR and DA positions Green House as a prominent player in the plant-based beverage industry, showcasing the effectiveness of a holistic digital marketing strategy.