Knapp

The Challenge

Knapp stands as a prominent global player in warehousing and logistics solutions, implementing cutting-edge warehouse management software either on-site or in the Cloud for clients across the UK, Europe, and Asia-Pacific regions.

The primary SEO goal for Knapp Software is to optimize its website, positioning it as a potent tool for lead generation and revenue growth. Specifically, the Knapp team aims to generate a higher volume of relevant and high-quality leads through organic search. The challenge lies in enhancing visibility on search engines for key phrases that signify users’ intent to purchase their solutions.

While recognizing the importance of search traffic, the Knapp team also acknowledged that their website fell short in effectively conveying their service offerings, with the overall user experience being subpar. A comprehensive action plan was deemed necessary to enhance the customer journey and improve the overall user experience on the site.

Our Approach

The project commenced with a comprehensive assessment of the Knapp Software website. The review highlighted technical impediments that were impeding search engine indexing and rankings, along with proposing practical design adjustments to enhance the user journey and foster engagement.

In tandem with the review, Linkinx collaborated with Knapp to pinpoint content gaps on the website, aiming to broaden their visibility in search engines and drive increased organic traffic. Linkinx was instrumental in creating content for a diverse array of new pages and establishing a content schedule, allowing Knapp to consistently populate their blog with compelling, relevant material.

Furthermore, Linkinx crafted and executed an overarching search engine optimization strategy, strategically designed to enhance trust and authority, ultimately boosting the site’s search engine rankings.

The Results

Thanks to Linkinx’s expertise, the Knapp website successfully ascended to the first page of Google search results for their mission-critical key phrases, marking an impressive leap of 98 positions from page 10 to page one. Within the initial six months alone, organic traffic to the website has more than doubled, experiencing a notable surge of 71%.

Crucially, the Linkinx campaign not only increased overall traffic but also steered the right kind of audience to the site, resulting in a substantial 76% increase in high-quality and relevant web inquiries.

“We chose Linkinx with the primary goal of enhancing our website’s efficacy as a lead generation tool, focusing on elevating the quantity of high-quality, targeted traffic. Linkinx has demonstrated exceptional competence in meeting this objective, leveraging their expert knowledge and skills to boost the volume of pertinent content. This has resulted in a significant year-on-year growth in organic traffic and, ultimately, an increase in the influx of relevant, high-quality leads to our business.” – Kevin Reader, Vice President Marketing at Knapp

Are you contemplating a project with similar aspirations?

We extend our services beyond the realm of global giants. Our clientele encompasses a diverse array of small to medium-sized enterprises, non-profits, and startups.

Share your objectives with us, and we’ll provide insights into our experience within your industry and how we can contribute to your goals. Our methodology has proven successful across nearly all sectors, consistently yielding double and triple-digit improvements on average.