Oktra
The Art and Science of Google My Business Optimization for Oktra with Linkinx SEO Agency
Oktra is a leading design and construction company specializing in creating innovative and functional office spaces in the United Kingdom. With a commitment to delivering high-quality designs tailored to clients’ needs, Oktra has established itself as a prominent player in the competitive industry.
Oktra – GMB Optimization for Design and Construction of Office Spaces
Facing stiff competition in the market, Oktra recognized the need to enhance its online presence and visibility. The company identified that optimizing its Google My Business (GMB) profile could significantly impact its local search rankings, attract more qualified leads, and ultimately improve conversion rates.
Objectives
Increase Oktra’s visibility in local searches for office space design and construction.
Boost user engagement with the GMB profile to enhance brand awareness.
Improve conversion rates through targeted GMB optimization strategies.
Implementation
Complete GMB Profile Optimization
Updated and verified Oktra’s business information, including address, phone number, and website.
Ensured accurate categorization to enhance relevance in local searches.
Content Enhancement
Developed compelling business descriptions and highlights of Oktra’s unique selling propositions.
Regularly updated photos showcasing completed projects, team members, and the company culture.
Customer Reviews and Ratings
Encouraged satisfied clients to leave positive reviews on the GMB profile.
Responded promptly to customer reviews, demonstrating Oktra’s commitment to customer satisfaction.
Local SEO Strategies
Implemented targeted local keywords in business descriptions and posts
Utilized geotagged images to further improve local search relevance
Results
Increased Visibility
Oktra’s GMB profile consistently appeared in the top results for relevant local searches.
Impressions and clicks on the GMB profile increased significantly.
Enhanced Engagement
User engagement with the GMB profile, including clicks, calls, and requests for directions, rose by 37%.
Positive reviews and ratings improved Oktra’s online reputation.
Improved Conversion Rates:
Conversion rates from GMB interactions, such as website visits and contact form submissions, increased by 21%.
Measurable Growth
Oktra experienced a 16% growth in leads attributed directly to GMB optimization efforts.
Conclusion
Oktra’s GMB optimization proved to be a strategic investment, leading to increased visibility, enhanced engagement, and improved conversion rates. By implementing a comprehensive approach to GMB management, Oktra successfully positioned itself as a top choice for businesses seeking exceptional office space design and construction services in the United Kingdom.
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