Pharmaron

Client

Pharmaron, a global leader in cutting-edge laboratory services and products, operates from its headquarters in China, the United States, and the United Kingdom. The company caters to diverse markets, offering comprehensive expertise in healthcare diagnostic services, genomics, stability storage solutions, COVID-19 Antigen PCR Testing, blood and serology, as well as a range of life science products.

The challenge 

The skilled digital marketers at Pharmaron were in search of a collaborator to guide the strategic course of their digital campaigns and lend a helping hand in executing tasks. Their primary emphasis lay on lead generation, aiming to secure leads with optimal return on investment. They sought to understand how digital marketing could yield cost savings in other marketing endeavors.

Pharmaron’s ambitious expansion goals were centered around penetrating the USA market, standing out as their foremost priority.

What we did 

Linkinx implemented a comprehensive digital strategy encompassing SEO, PPC, and digital PR to enhance customer acquisition and boost online revenue.

The international SEO strategy crafted by Linkinx concentrated on enhancing the website’s structure to heighten its visibility beyond the UK. In addition, we conducted both competitor and situational analyses to pinpoint strengths and areas for improvement.

Our team offered valuable insights in shaping Linkinx’s new website and executed a technical migration strategy to ensure a successful launch.

Leveraging our status as a Google Premier Partner, we devised PPC campaigns with a precise focus on targeting potential customers, emphasizing the maximization of return on investment.

The results 

Pharmaron experienced consistent growth in their organic rankings, leading to an 11% year-on-year enhancement in organic traffic.

Simultaneously, our team achieved a substantial increase in orders for Pharmaron through their paid advertising spend, witnessing a remarkable 528% surge in orders year on year, despite a 12% reduction in expenditure.

“We’ve partnered with Linkinx since January 2015, and their team consistently handles our inquiries promptly and comprehensively. Their dedication to securing top positions for our pages in search results is commendable. Throughout the creation of our new corporate site, Ben’s expertise and guidance have proven invaluable, and we are confident that his ongoing support will guarantee the desired traffic for our new web pages.” – Ellen, Senior Director, Global Marketing, Pharmaron

Are you contemplating a project with similar aspirations?

We extend our services beyond the realm of global giants. Our clientele encompasses a diverse array of small to medium-sized enterprises, non-profits, and startups.

Share your objectives with us, and we’ll provide insights into our experience within your industry and how we can contribute to your goals. Our methodology has proven successful across nearly all sectors, consistently yielding double and triple-digit improvements on average.